To promote the new album "BLOCKBASTA" by the exceptional german rappers Samy Deluxe and Afrob aka ASD 12 years after their last joint release, their first single, "Legendary / Popular" needed a music video that strikes "like a bomb". It had to be deployed on- and offline in the form of music promotion as well as in short commercial formats that work both with and without audio.
Mixing tributes to the evergreens of the hip-hop videos with a new, unseen cutting and directing style, utilising today's very short attention span, we created a visual firework that draws both old fans and the young, hitherto untapped, target audience in its spell.
Together with mookwe the Digital Native and virally-savvy director and editor David Aufdembrinke created a concept that stylishly combines classic imagery with modern techniques. Combining Hyperlapses, time lapse and dynamic camera effects this Matchcut-charged edit develops a visual suction effect, underscoring the fast lyrics of the rappers and adding to the musicality of the beat. The result is a video that has spread in a very short time through both new and traditional media and has been talked about by the audiences immediately.
David Aufdembrinke is a Director and Photographer based in Hamburg, Germany. He has worked as a Multimedia Art Director from a young age and gained extensive experience in Post Production and Interactive Motion Design. He’s always been a visual nerd. Today he spends most of his time directing and shooting. He also likes to cook. He has created visuals on a variety of media platforms from interactive applications and websites to advertising campaigns, magazine editorials, books, covers, commercials, music videos, and films.